Fashion giant Dolce & Gabbana ditches models for drones

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Italian fashion house Dolce & Gabbana has embraced the technological revolution and deployed drones at one of the industry’s most high-profile events of the year.

For D&G’s handbag runway show at Milan Fashion Week, the world-famous design label ditched traditional models in favour of automated drones.

The fixed-wing drones were piloted down the catwalk in Milan with a piece from D&G’s latest collection hanging underneath. Each drone was adorned with a fake gemstone on top.

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It has been reported that the live show for 600 people, which featured approximately eight UAVs, was conducted without error, despite beginning almost an hour late. It has been reported that the late start was due to asking members of the audience to disconnect their mobile devices from WiFi.

The company hasn’t announced which drone operator provided the UAVs for the show or technical details about how the devices were piloted.

The flight was monitored by a group of discreet attendants walking alongside the stage.

Tags : catwalkD&GDolce & GabbanaDronedronesFashionMilan Fashion Week
Emma Calder

The author Emma Calder

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