Australia’s biggest telecommunications company, Telstra, will offer drones with mobile phone plans in a bid to retain its customers as it feels the pressure from an ever-increasing competitive market.
Andy Penn, chief executive at the country’s leading provider of mobiles phones, devices, home phones and broadband internet, launched the radical fightback strategy “Telstra 2022” (T22) earlier this year, with streamlining its plans and products as one of the new areas of focus.
Telstra’s head of consumer and small business, Michael Ackland, told Fairfax Media the change was to “make it as easy as possible for customers to add devices” to their plans, with a view to an “increasingly connected” future.
This would mean customers can go into a Telstra store and order a device, such as a drone, along with a new mobile phone or broadband plan and pay it off monthly on the same bill.
Ackland said: “It’s an important step towards our Telstra 2022 strategy and a modular product. Connectivity is no longer just about phones and internet.”