DJI has written an open letter to the BBC to express its ‘deep disappointment’ at what it describes as the broadcaster’s negative portrayal of drone tech.
The international firm said it feels it is part of its duty to do so after what it feels seems like a pattern of reporting by the BBC on drones, citing Panorama’s “The Gatwick Drone Attack” that aired April 15, 2019, and more recently during Horizon’s “Britain’s Next Air Disaster? Drones,” aired July 1, 2019.
As part of the release DJI states: “The BBC is a public service broadcaster whose remit is to ‘inform, educate, and entertain.’ We strongly believe that both these programs fall very short of informing and educating viewers in an impartial and accurate manner.
“It is the BBC’s duty to paint a more nuanced picture of the events at Gatwick, given that there is still no firm conclusion due to the lack of physical evidence or any photographic material to prove that a drone was even the actual cause of the disruptions, and therefore no information upon which to analyze the actual risk or threat to aviation. In relation to “Britain’s Next Air Disaster? Drones,” only about one minute of an hour-long program was given to the multitude of benefits that drone technology has to offer society.”
It goes on to confirm that “DJI was approached by both the Panorama and Horizon production teams and provided plenty of input including an interview and in-depth background information. However, almost none of the material was included in either program.”
Adding: “We have to assume this is because the BBC ultimately preferred to boost viewing figures by focusing on sensational, high-risk scenarios that are vanishingly rare or almost impossible, while ignoring evidence that drone technology is safe and that the drone industry itself has implemented various features to mitigate the risks described. This cannot be construed as balanced or impartial in anyone’s book.”
Read the open letter in full here.