Drone maker DJI takes on GoPro in ‘bold’ strategic move


DJI has launched the Osmo Action camera which looks set to rival the GoPro upon release.

Described by DJI themselves as a move in a ‘bold new direction’, the Chinese drone manufacturer says it has called on its experience with capturing smooth and stable videos in development of the new product.

The device features front and rear colour screens and state-of-the-art electronic image stabilisation.

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Commenting on the move, DJI president, Roger Luo, said: “DJI has always pushed the limits of technology, and the content creators who love our products made clear they wanted us to push the limits of their creative potential too.”

He continued: “Osmo Action is our cutting-edge answer to what the creative community demands: Exceptional image quality and stabilization in a unique and durable new form factor, with dual color screens and seamless software integration. For all types of creators who push their gear to the limits, Osmo Action sets the new standard.”

Referencing drones, he added: “Whether you are capturing aerial content with Mavic 2, incredibly smooth content with Osmo Pocket, or heart-racing footage with Osmo Action, DJI offers a full suite of products for your creative needs.”

Immediate online reaction of the DJI Osmo Action release, many discussed how it would rival the GoPro.

One enthusiast, who had been given the chance to test out the device before its launched had described it as ‘pretty damn good’.

Rivalling the GoPro, the Osmo Action comes with a camera frame kit which offers a universal mount for additional accessories and a window for the LED indicator to show camera status in real time while protecting the device.

It also has adhesive mounts which can attach the Osmo Action to flat or curved surfaces including skateboards, bikes, helmets among others.

Additionally, it has a waterproof case, a 3.5mm adapter, an extension rod and a floating handle while its charging hub allows for three batteries to be simultaneously charged in less than 130 minutes.

The Osmo Action will retail for $349 and will start shipping immediately on May 15 at store.dji.com and from authorised dealers on May 22.

Last month, CDP reported on how becoming a DJI dealer allowed UK-based firm iRed to reach a £1m turnover.

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Tags : businessDJIDJI Osmo Action releaseiRedNew Products
Alex Douglas

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