SenSat, a British technology company that simulates reality, has announced that it has secured a bumper round of investment to further its expansion strategy.
The company has confirmed it has received £3.3m in seed funding in a round supported by notable investors, including Force Over Mass, Round Hill Venture Partners and Zag, the venture arm of global creative agency BBH.
The investment will be used to develop SenSat’s technology, including its novel 3D computer vision workflows and cutting edge dimensional interpolation, both core ingredients for building intelligent simulated realities.
The company is also looking to invest in its San Francisco office following strong commercial traction throughout 2018. SenSat is on track to achieve 1,300% year on year growth and turned a profit within its first quarter of trading.
Launched in 2017 by founders James Dean, CEO, and Harry Atkinson, head of product, SenSat aims to turn complex visual and spatial data into a real time simulated reality that helps computers solve real world problems.
The cloud-based technology allows companies operating in physical domains, such as infrastructure construction, to make more informed decisions based on multiple variables at large scale and complexity.
Since its launch, SenSat’s simulated reality platform, Mapp, has supported over £3.5bn of civil infrastructure projects for clients such as National Grid and Highways England. The platform gives a deeper understanding of site workings in an easy-to-use, accessible interface, helping companies track key project variables such as safety and progress.
The company already has research streams looking at applications for 5G, where Swiss company U-Blox are using SenSat’s Cambridge City simulated reality to plan cellular mast locations.
“We believe that the ability for computers to understand and interact with the real world is the next major phase in technology. It will enhance the human experience and change how we understand the real world, helping us to make better decisions,” said Dean, CEO of SenSat.
Alvin Chua, CTO at SenSat, added: “By creating an operating system that allows users to apply our base technology into solving their niche needs, we create the ability for Mapp to positively impact any industry that makes critical decisions based upon physical and environmental factors.”