DJI accelerates into the fast lane with Mercedes-AMG partnership

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DJI has locked in a partnership deal to support a Mercedes-AMG car at the ADAC Zurich 24-Hour Race at the Nurburgring this year.

The sponsorship consists of a picture of the DJI Mavic Air and a prominent logo placement on the roof as well as on the bonnet of the Mercedes-AMG GT4.

DJI will produce two short films during the ADAC Zurich 24-Hour Race, highlighting the partnership between the two brands.

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As the official technical partner of the 24-Hour Race, DJI will also provide live recordings from exciting perspectives for live TV broadcasting during the event. DJI’s technology enables compelling footage from the ground and from the air.

The collaboration will also be visible in the ring boulevard at the Nurburgring, where DJI presents itself with a booth that will feature a variety of DJI products as well as a Mercedes-AMG GT R, ‘The Beast of the Green Hell’.

“DJI is pleased to be able to back Mercedes-AMG and its team in this legendary race,” said Martin Brandenburg, managing director of DJI EMEA.

“In 2018, we will be there for the fourth time in a row as official sponsor and technical partner of the ADAC Zurich 24-Hour Race, and we appreciate being able to work together with one of the most traditional brands as official sponsor, because Mercedes-AMG and DJI stand for innovation and creative technology.”

Amongst others, DJI will use its Inspire 2 drone, which reaches a speed of more than 90 km/h. The drone is combined with the DJI Zenmuse X7 camera and its interchangeable lenses get closer to the vehicles for dynamic filming.

Stefan Wendl, head of Mercedes-AMG Customer Racing, said: “The Mercedes-AMG GT4 supported by DJI is driven, among others, by our Mercedes-AMG brand ambassador Bernd Schneider. The team is strong, and we are looking forward to a successful outcome. There is definitely a lot of potential for the future in working with DJI.”

The Mercedes-AMG GT4 sponsored by DJI was already convincing in preparation of the 24-Hour Race. With drivers Bernd Schneider, Christian Gebhardt, Patrick Simon (all GER) and Jethro Bovingdon (GBR), the team secured the class victory (SP8T) in the second round of the VLN Endurance Championship Nurburgring on 7 April.

Tags : DJIDJI Zenmuse X7MercedesMercedes-AMG
Emma Calder

The author Emma Calder

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