DJI ramps up digital sales presence with Worldpay contract

International UAV hardware manufacturer DJI has confirmed a partnership with global payment processing Worldpay in a bid to expand its ecommerce capabilities.

With the global drone market expected to be worth more than $11.2 billion (£8.05 billion) by 2020, and growing consumer interest across Europe and in countries like Australia and Japan, DJI signed a deal with Worldpay to enhance its online trading capabilities.

The payment provider will assist DJI connect with customers in different parts of the world, making its products more accessible for creators, travellers, photographers and those using drone technology for their work.

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Christina Zhang, treasurer at DJI said: “The global drone market has exploded in recent years, with consumers finding creative ways to use the technology and bringing new perspectives to their everyday life. This is a very exciting time for the industry.

“In the near future, we hope to reach more new customers in Europe and Asia Pacific, and create a more seamless and secure experience for our online customers with Worldpay’s payment solution support.”

Under the new partnership the drone manufacturer will also benefit from Worldpay’s anti-fraud experience. The UAV hardware manufacturer is using Worldpay’s fraud protection tool ‘Risk Guardian’ to enhance protection for its customers and provide a positive online shopping experience.

Shane Happach, executive vice president and head of global enterprise ecommerce at Worldpay, Inc. added: “Combatting online fraudsters is a primary concern for electronics manufacturers, especially when it comes to cutting-edge technologies like drones.

“The challenge for growing businesses lies in balancing high-volume sales with the ability to guarantee shoppers a safe and reliable service.”

Tags : businessDJIecommerceonlineUAV businessWorldpay
Emma Calder

The author Emma Calder

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