DJI shares “disappointment” over John Lewis decision to shelve drone offering

DJI has shared its disappointment over the John Lewis decision to stop offering drones to its customer base.

John Lewis yesterday detailed how it had come to the conclusion to take drones off its shelves following the Gatwick incident last Christmas.

It went on to describe how an increase in regulations recently has also led to a decline in sales.

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DJI responded this morning, stating: “DJI is naturally disappointed by any retailer’s decision to remove our products from their physical and online stores based on the Gatwick incident, given that Gatwick Airport’s chief operating officer specifically ruled out DJI drones being involved in last December’s incident (link here).”

The manufacturer continued: “DJI leads the drone industry with robust safety features to protect UK airports such as geofencing and remote identification technology, and we work closely with UK aviation authorities to ensure our drones remain a safe addition to British skies.”

The news yesterday was followed by the announcement of Peter Jones’ owned company Jessops calling in administrators.

Jessops is an official partner of the Drone Safe Register which Jones also invested in on Dragons’ Den last year.

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Tags : DJIJohn Lewis
Alex Douglas

The author Alex Douglas

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