Drone giant DJI’s annual sales are now worth some $2.7 billion (£1.99 billion), one of its most senior officials has revealed in an interview with the Chinese media.
The Shenzhen-based outfit is widely considered the world’s top seller of drones by some distance, although it is important to note that 70% of its business is understood to come from the consumer market.
In an interview with Phoenix News that was subsequently translated by tech website Technode, DJI vice-president Luo Zhenhua is reported to have rebuked suggestions that the drone market has “gone cold”.
He said that market stakeholders still needed to be careful since “drones are not like mobile phones”, but commented: “When people say that the industry is hot, they mean that the capital is hot, and now capital is back to reason.”
More than two-thirds of DJI’s business comes from exports, with the company successfully opening up markets around the world.
The report said that DJI expects its sales for 2017 to reach $2.7 billion, having grown 65% the previous year to break the billion yuan mark for the first time.
DJI has also been upping its investment in the commercial sector, most recently targeting the agricultural drone market by lowering the costs of its systems.