EXCLUSIVE: “Thinking outside of the box is helping industry thrive,” says DJI


Innovation is what is keeping the drone industry thriving across a number of sectors, the market’s leading manufacturer has said.

In conversation with Commercial Drone Professional, Barbara Stelzner, DJI’s director of corporate communication, says when it comes to the enterprise side of the industry, innovation is even more important here.

She explained: “The drone sector is constantly evolving, and we’re seeing many new companies entering the sector, particularly on the enterprise side.

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“These companies are looking at old issues with fresh eyes and implementing new technology to tackle challenges in different industries.”

Adding: “It is this constant pursuit of improvement and ‘thinking outside of the box’ that is helping the drone industry to thrive across an increasing number of sectors.”

As part of the conversation about innovation within the industry for a CDP Special Report released in January.

Stelzner continued: “Our founder’s passion for innovation is actually what has, and continues to make, DJI the successful company that it is today, and DJI is driven by its engineers, who continually focus on innovation and user experience.

“We help users break down complex technology and make it easy-to-use, reliable and accessible to anyone with a creative vision. This appeals to the market place. Despite the drone sector being a relatively young industry, it has developed significantly since DJI’s introduction of the flight control system enabling stable hovering without input from the user.

“We reimagined what a quadcopter should look like when we brought our first foldable drone, the Mavic Pro, to market. We took the aerial gimbal from our drones and created an entirely new product category when we placed it on our handheld Osmo series. We made the first drone that people can control with hand gestures. We were the first to add geofencing systems to our drones to help pilots make better decisions about where to fly.”

Concluding: “Key is that we are not just focusing on one drone category; amongst civilian drone manufacturers we are unique in offering the widest product portfolio – from the small Mavic Mini weighing less than 250 grams to the Agras T16 which has a maximum take-off weight of 40 kg.”

This formed part of CDP’s Special Report: Industry Innovation in January.

Read the full report here.

Tags : DJI
Alex Douglas

The author Alex Douglas

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