Global expansion on the horizon after a profitable 2018 for MicaSense

micasenseagriculture

MicaSense has confirmed that it is looking at global expansion and investment in complete solutions following a profitable 2018.

The profit made sees the provider of professional drone-based sensors for precision farming make it three consecutive years of 70% RedEdge sales growth.

The growth has prompted it to start planning to increase its presence overseas and continue high levels of investment in research and development.

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MicaSense sensors are used by researchers, drone service providers and growers in the agriculture industry and as a member of the Parrot Group, it believes it is positioned well to be a major player in the agricultural drone sensor market.

RedEdge, the company’s leading sensor, is in its fourth iteration and has sold thousands of units.

In addition to providing growers and service providers with valuable insights into their crops, data from RedEdge cameras has also been featured in over 100 research publications.

Discussing explansion plans, Eric Waters, general manager at MicaSense, said: “Growth in Asia-Pacific and Europe exceeded our expectations last year and we anticipate even higher demand in 2019. Customers there appreciate the usability and accuracy of RedEdge and have responded incredibly well to our new sensor designs. We’ve placed a high priority on getting more of our sensors to these areas this upcoming year.”

The company’s CTO and co-founder, Justin McAllister, added: “Our research and development does not begin or end with sensor hardware. We are constantly looking at ways to streamline the data collection, processing and analytics workflow so better operational decisions can be made at the field’s edge, by growers themselves.”

Tags : AgricultureMicaSenseprecision agriculturesensor
Alex Douglas

The author Alex Douglas

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