Hyundai Motor Group has created an Urban Air Mobility division through which it aims to provide innovative and smart mobility solutions.
The group has appointed Dr. Jaiwon Shin as executive vice president of the division, leading the company into a new era of developing mobility products within the aviation industry.
Shin is an internationally renowned aeronautics engineer, who most recently led the Aeronautics Research Mission Directorate at NASA, where he shaped the agency’s aeronautics research and development strategy for over 11 years.
His expertise in revolutionary airframe, engine, aviation safety, and air traffic management technologies will allow Hyundai Motor Group to take a lead in the fast-growing urban air mobility sector.
He said: “Having worked on cutting-edge aviation research and development at NASA for 30 years, I am very excited and humbled by the opportunity to now shape urban air mobility strategy at Hyundai Motor Group.
“The new team at Hyundai will develop core technologies that will establish the company as a driving force in urban air mobility, a sector that is expected to grow into a market worth USD 1.5 trillion within the next 20 years.”
During his time at NASA, Shin oversaw a USD 725 million program to lead many new aeronautics research initiatives, such as supersonic X-plane, electrification of aircraft, UAS traffic management, and Urban Air Mobility.
A graduate of the Senior Executive Fellowship Program at the Kennedy School of Government at Harvard University, Shin has authored and co-authored more than 20 technical and journal papers. He is a Fellow of the American Institute of Aeronautics and Astronautics and a Fellow of the Royal Aeronautical Society of the United Kingdom.