Software giant Intel has teamed up with Italian race car brand Ferrari to boost the performance of its drivers and improve fan experiences.
At international tech trade show CES 2018, which took place last week in Las Vegas, Intel CEO Brian Krzanich announced a three-year partnership with Ferrari North America to introduce a drone-based artificial intelligence system to the Ferrari Challenge North America Series.
Intel’s artificial intelligence products, including Intel Xeon Scalable technology, will operate on video captured by drones to apply object identification models and tag video captures, which allows drivers to observe their performance from the sky.
The system will also generate algorithms that will provide driving insights, which drivers can use to make adjustments that improve their overall race results.
Over time, these models will be used to ingest telemetric data such as steering angle, throttle pressure, braking pressure and more, to understand a racer’s driving style and predict their performance on the track.
Artificial intelligence, combined with aerial footage captured via drone-mounted cameras, will allow broadcasters to analyse races in real time and provide deeper insights for fans watching a Ferrari Challenge North America broadcast.