Partnership deal sees BMW take the wheel of Drone Racing League

DRL-x-BMW

Automobile manufacturer BMW has locked in a deal to play a crucial role in the Drone Racing League (DRL).

BMW is collaborating with the DRL, the international, premier drone racing circuit, to further develop high-performance racing drones in the BMW Group wind tunnel and bring a professional drone race to BMW Welt.

Jörg Reimann, head of BMW International Brand Experience, said: “The partnership with DRL will enhance BMW’s racing involvement with future-oriented formats. Drone racing is a very competitive type of racing, characterised by the interplay of extremely high-performance material and digital technology.

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“This represents an environment in which BMW has assumed a pioneering position for many years in its core business. We are very much looking forward to this collaboration and to the new event formats that we will be developing together with our partners.”

DRL organises the largest global drone racing series, the DRL Allianz World Championship, in which elite FPV (First Person View) pilots race custom-made DRL drones through complex, three-dimensional courses in iconic venues across the world.

As the Official Partner, BMW is bringing the second to last race of the 2018 season to Munich on July 28, taking place at BMW Welt.

“We’re thrilled to be partnering with BMW, a world-class motorsports brand with a rich legacy of innovation. We look forward to bringing the futuristic sport of drone racing to BMW Welt and putting our proprietary technology to the test to make history with BMW,” said DRL CEO and founder, Nicholas Horbaczewski.

Tags : BMWDRLDronedrone racingDrone Racing League
Emma Calder

The author Emma Calder

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