PrecisionHawk releases drone business case reference guide


PrecisionHawk has released a free blueprint that helps enterprises to develop a successful business case for deploying a drone-based technology program.

‘Making a Successful Business Case for Drone Technology’ was produced in partnership with Skylogic Research, and claims to offer enterprise leaders a clear, step-by-step process to analyse, evaluate, and communicate key objectives of a drone program.

A 2018 Goldman Sachs report claimed that the global drone industry is expected to reach $100 billion by 2020, with businesses and governments expected to spend $13 billion on drones in that timeframe, but according to PrecisionHawk, many enterprise and civil leaders have appeared unsure how to get started.

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Recent Skylogic research revealed that 25% of respondents said they struggled with proving positive ROI for their program, and nearly 30% indicated they struggled with maintaining internal drone policies and procedures.

The new reference guide offers solutions for these issues and a host of others, including short and long-term planning, gaining executive buy-in, documenting costs and assessing the business impact, and ultimately ensuring that the resulting drone program’s objectives are aligned with the impact on a business’ bottom line.

Colin Snow, CEO and founder of Skylogic Research, said: “When compared to other technology investments, the financial and operational barriers to entry for deploying a drone program are relatively low.

“However, our research has shown that business leaders must be able to quantify and prove the ROI of a drone program before it has any chance of moving beyond the trial phase.

“By developing a drone business case before implementation, innovation leaders are able to spell out exactly how they plan to quantify success and deliver ROI – both crucial for the successful adoption of a drone-based technology program.”

Kevin Lang, general manager of agriculture at PrecisionHawk, added: “Like any other new technology, the adoption of drones across an organisation is dependent on how well they support a business’ goals and strategy.

“In addition to determining how to best quantify the ROI of a new drone program, organizations are faced with questions regarding the structure of the program – do they ‘build’ using internal resources, ‘buy’ services from external providers, or use a hybrid model?

“The reality is that there is no ‘one size fits all’ approach, and the purpose of this guide is to help businesses identify their right fit and ensure the organization is fully aligned before execution.”

Tags : blueprintbusinessPrecisionHawkSkylogicSkylogic Research
Patrick Cremona

The author Patrick Cremona

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