Privacy main concern for commercial drone use in Ireland, reports PwC


Companies in Ireland using drones are concerned about privacy and want to establish a level of trust and transparency before being confident about their use, a new report has found.

The survey, carried out by students of the MSc in Management Consulting at UCD Michael Smurfit Graduate Business School on behalf of PwC, highlighted that over 80% of respondents from companies utilising technology cited privacy as their main concern around the use of drones.

It also found that over half (58%) of Irish business leaders who have previously used drones believed that they lack drone knowledge.

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The survey suggests that companies using drone technology should place greater emphasis on educating their workforce and, significant effort must be made to increase and improve the information available to the public regarding such technology.

The majority (88%) of Irish business leaders and consumers believe that the public perception of drones is negative. The research also reveals that most (85%), are lukewarm about commercial drone use.

Drones are explicitly called out by PwC as one of the ‘Essential Eight’ technologies that matter most for business, across every industry, over the next three to five years.

It predicts global market in drone-powered solutions for the power and utilities industry is worth $9.46 billion a year.

Ronan Fitzpatrick, digital director, PwC Ireland said: “We are seeing drone platforms in use in diverse industries such as energy, agriculture, infrastructure and construction. PwC has estimated that that the global market in drone-powered solutions for the power and utilities industry is worth US$9.46 billion a year.

“As companies reinvent their business models, drones are helping increase the reliability of energy production, transmission and distribution. The true power of drones comes from the rapid data collection capabilities, combined with sensors and Artificial Intelligence, in a device which can be controlled remotely or flown automatically. Whilst the use of the data may vary by industry, drones can provide an increasingly feasible and accelerated means of gathering that data.”


Tags : commercial drone useIrelandPwCResearch
Zoe Monk

The author Zoe Monk

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