New role to accelerate growth of FullMAX adoption in drones
Ondas Holdings Inc., a developer of software-based wireless broadband technology for large established and emerging industrial markets, has announced that Susan Roberts has joined the Company as a Senior Advisor. Roberts will focus on strategy and business development for Ondas as the Company commercialises its FullMAX communications platform for the Unmanned Aerial Systems (UAS) and Aviation verticals.
Roberts is a prominent member of the UAS community and brings a wealth of experience through holding various leadership positions with Panasonic, GE Aviation, BAE Systems, Orbital Sciences (now ATK) and Honeywell in executive, program product and engineering roles. She has managed a range of UAS and Aviation hardware and software solutions through regulatory approval and deployment.
“We are thrilled to have Susan join the Ondas team as we enable the growth of emerging UAS markets with our unique software-based wireless connectivity platform,” said Eric Brock, CEO of Ondas. “Susan’s deep experience growing new business in UAS markets, her extensive connection to the UAS and Aviation communities and her entrepreneurial leadership skills developed over an impressive career in highly regulated aviation markets will be a tremendous asset to Ondas. We expect her to make significant contributions as we continue to partner with Aura Networks Systems to commercialise their nationwide aviation network and to identify new opportunities for Ondas to expand in UAS markets.”
Roberts is currently the CEO of The 1182 Group, a management consulting business she founded specialising in innovation and business strategy development. She was previously the Head of Commercial Innovation for Panasonic Avionics Corporation, leading the development of that company’s managed services business model.
Before Panasonic, Roberts co-founded AiRXOS, Inc., a GE Venture focused on traffic management solutions for unmanned aircraft. At AiRXOS, she led the company through funding and initial commercial sales, including working with the FAA on a UAV certification partnership based on performance-based standards and risk assessments. At GE Aviation, Roberts led Aviation Navigation and Guidance commercial and R&D programs. She currently serves as the strategy chair and on the finance committee for the Association of Unmanned Systems International (AUVSI) Board of Directors. She is the former President of the Board of Directors for the Commercial Drone Alliance.
“I am very excited to be a part of the Ondas team,” said Roberts. “Ondas Networks has established its standards-based FullMAX platform as a leading connectivity solution for mission critical (“MC-IoT”) applications including for the navigation of commercial drones. I look forward to working with the entire Ondas team, and our existing and future partners, to apply our platform across UAS and aviation markets. The commercial drone market is poised for significant growth and Ondas’ wireless platform will be a critical enabler of market expansion.”