DJI has been made an official supplier of aerial imagery and camera technology for the Mercedes-Benz EQ Formula E team.
DJI Europe revealed that its aerial and handheld products will be used to bring fans closer to the action through digital content, both on and off the track.
Since the Mexico City E-Prix, the Mercedes-Benz team have been using DJI products such as the DJI Action camera.
“In our conversations with DJI, we soon discovered that we share the same values,” said team principal, Ian James. “DJI is constantly striving to develop new ideas for their technologies in order to extend the boundaries of what is technically feasible.
“That’s exactly what we do in Formula E. The series has become a pioneer of technological innovation, sustainability and electric mobility.
“We’re looking forward to working with DJI and to being able to deploy their advanced technologies and creative expertise in the Formula E environment.”
Meanwhile, Basile David, head of partnerships at DJI, said: “DJI is excited to work with the Mercedes-Benz EQ Formula E Team and to be a part of one of the world’s leading motorsports series.
“The shared values of the two brands – driving change and progress through innovation and the pursuit for excellence through collaboration – will enable us to take creative storytelling to new heights.
“The footage captured from DJI’s drone and handheld camera technology will enable a new and immersive viewing experience for fans of the Mercedes-Benz EQ Formula E Team as well as motorsports enthusiasts around the world.”