Volocopter overhauls branding in wake of continued investor interest

VoloCity flies over Tokyo

European-based Volocopter recently demonstrated its global growth course to investors and secured €200 million in fresh capital.

Now, with a new brand identity from the design and branding experts at Strichpunkt, the company is also preparing itself for the communication challenges of the future.

The branding approach emphasizes above all Volocopter’s leadership claim in the field of urban air mobility.

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After a multi-stage selection process, Strichpunkt Design 2020 has secured the branding budget for the eVTOL developer Volocopter.

Together, Strichpunkt and Volocopter are presenting the new corporate design, the website, and the digital brand portal. Work is also underway for applying the modular design system across three dimensional spaces.

The visual leitmotif for the corporate design is “Connecting Perspectives”, now visible on the new company website.

Volocopter’s commission was to transcribe the strategic positioning and the tonalities around the core concepts of Moving, Electrified, Bright, and Confident into a forward-looking brand design.

This new Volocopter brand design is now completely and permanently housed in the digital brand portal. Everyone who will work with the brand in the future, whether within the company or as a partner, will have online access to all current assets such as logos, typography, colors, layouts, etc. at any time.  

Staging Volocopter’s new brand in three dimensional spaces is also one of the tasks for the experts at Strichpunkt.  Marcus Hinkel, Head of Marketing & Brand Management Volocopter, said: “Volocopter is the pioneer and technology leader for bringing the entire urban air mobility ecosystem to life. With our new brand identity, we now want to also become a leader in design and communication – worldwide. The new corporate design will make our brand even more valuable and help us ensure that we are memorable in the hearts and minds of our target audience.”

Tags : Volocopter
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